ABOUT
Hi, I'm Emma. I’m the founder of Allround the Agency.
Over the past five years I've built my own path as a freelancer and creative allrounder in branding, design, marketing and strategy. Besides freelancing, I’ve also set up a business from scratch in Amsterdam, a personal training studio.
I handled everything from concept and branding to contracts, legal structure, website design, marketing and interior design. Later I took my work remote, which led to me building a life between Amsterdam and Bali.
Along the way I learned what it really takes to work independently. It’s not just about (creative) skills but mostly about clarity, confidence, structure and the courage to start before everything feels ready.
While freelancing I noticed the same questions coming back again and again from others. "How do I get started?", "How do I find clients?", "How do I price my work?" and "How do I build a portfolio and a life on my own terms?"
That's where Allround the Agency was born.
Today I use everything I've learned from my own experience to guide freelancers and starting entrepreneurs through their first steps into independent work. From branding and marketing to real-life business setup and remote working. Not through theory, but through hands-on guidance, practical tools and real action.
Allround the Agency is the place where my experience, creativity and love for guiding others come together.
Clarity
Honest insights, realistic expectations and transparent communication. Less overwhelm, more focus.
Growth
Learning by doing, not just by reading about it.
Connection
Community over competition.
Find your people, support & build together.
Freedom
Creating a life and career on your own terms, with the flexibility to grow, work, and live wherever.
Values
Vision
The vision behind Allround the Agency is clear; to create a space where freelancing becomes a real and tangible path, not just an idea people dream about. Starting something of your own is scary. Most of that fear comes from the unknown and not knowing where to start. Allround was built to make starting something of your own feel less overwhelming, more possible and fully supported.
At it’s core is the belief that everyone has the ability to build a life filled with freedom. They just need the right guidance and tools to get there. Allround the Agency exists to show what's possible when you stop waiting for the right moment and just go for it, following your dreams & ideas.
Mission
Allround the Agency started as a quiet idea. It’s something I carried with me while building my own path, freelancing from Bali and helping others do the same. It slowly grew into a brand with a clear mission: to support starting freelancers and entrepreneurs in building confidence, clarity and a life designed on their own terms.
Built through experience in:
Brand Development & Creative Direction
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Brand identity design and visual guidelines
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Concepting, storytelling, and creative direction
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UX/UI direction and web design concepts
Marketing Strategy & Execution
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Full-funnel strategy and campaign planning
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Content strategy & social media management
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SEO & Copywriting for ads and websites
Advertising & Digital Growth
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Meta ads and performance optimization
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Email marketing and automations
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Digital workflow and system setup
Design & Production
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Graphic and promotional design
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Web and social media communication
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Merchandise and product concept design
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Interior and fashion design
WHY ALLROUND THE AGENCY
So many talented creatives know they want more. More freedom. More ownership. More alignment. But they don't know where to begin. There's too much information and too many opinions. Real guidance is hard to find.
Allround the Agency was created to bridge that gap. It's a place where strategy meets creativity. Learning here is practical and hands-on. I don't focus on vague motivation or one-size-fits-all advice. I focus on real steps: how to position yourself, how to build a portfolio, how to find clients, how to price your work and how to grow with confidence.
What makes Allround the Agency different is the ‘allround’ approach: it doesn't just teach one skill, it helps you understand the full picture. Branding, marketing, communication, mindset, structure and real-world application all come together here.
And this is only the beginning. Allround the Agency is growing into a platform that not only teaches but also connects. Through the ‘Freelancing 101’ course/ (online) talk, the Jobboard and growing networking community, it guides freelancers from their very first steps all the way to real opportunities, collaborations and freelance projects worldwide.
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WHO THIS IS FOR
Allround the Agency is for starting freelancers and entrepreneurs who want to build something of their own, but need clarity, structure, and support to get started.
CONTACT
KvK: 77849868
BTW-ID: NL003248391B63