ABOUT
Hi, I’m Emma — founder of Allround the Agency.
Over the past five years, I’ve built my own path as a freelancer and creative allrounder in branding, design, marketing, and strategy. I started by setting up a business from scratch in Amsterdam — handling everything from concept and branding to contracts, legal structure, website design, marketing, and interior design. Later, I took my work remote and built a life between Amsterdam and Bali.
Along the way, I learned what it really takes to work independently: not just creative skills, but clarity, confidence, structure, and the courage to start before everything feels “ready.”
While freelancing, I noticed the same questions coming back again and again from others: "How do I get started?", "How do I find clients?", "How do I price my work?" and "How do I build a portfolio — and a life — on my own terms?".
That’s where Allround the Agency was born.
Today, I use everything I’ve learned — from branding and marketing to real-life business setup and remote working — to guide creatives, freelancers, and starting entrepreneurs through their first steps into independent work. Not through theory, but through hands-on guidance, practical tools, and real action.
Allround the Agency is the place where my experience, creativity, and love for guiding others come together — helping people build clarity, confidence, and a career that actually fits their life.
VALUES
Clarity
Honest insights, realistic expectations and transparent communication.
Growth
Continuous learning — personally, professionally and collectively.
Connection
Building meaningful relationships between people, skills and opportunities.
VISION
My vision with Allround the Agency is to create a space where creativity and/or freelancing becomes a real, tangible path — not just an idea people dream about.A place where starting something of your own feels less overwhelming, more possible, and fully supported.I believe everyone has the ability to build a life that feels aligned, fulfilling, and free — they just need the right guidance, clarity, and tools to get there. Allround the Agency is my way of showing what’s possible when you follow your ideas instead of waiting for permission.
MISSION
Allround the Agency started as a quiet idea — something I carried with me while building my own path, freelancing from Bali, and helping others do the same. It slowly grew into a brand with a clear mission: to support creatives, freelancers, and starting entrepreneurs in building confidence, clarity, and a life designed on their own terms.
MY SKILLS
Brand Development & Creative Direction
Brand identity design and visual guidelines
Concepting, storytelling, and creative direction
UX/UI direction and web design concepts
Marketing Strategy & Execution
Full-funnel strategy and campaign planning
Content strategy & social media management
SEO & Copywriting for ads and websites
Advertising & Digital Growth
Meta ads and performance optimization
Email marketing and automations
Digital workflow and system setup
Design & Production
Graphic and promotional design
Web and social media communication
Merchandise and product concept design
Interior and fashion design
WHY ALLROUND THE AGENCY
So many talented creatives know they want more — more freedom, more ownership, more alignment — but don’t know where to begin. There’s too much information, too many opinions, and not enough real guidance. Allround the Agency was created to bridge that gap. It’s a place where strategy meets creativity, and where learning is practical, human, and hands-on. Instead of vague motivation or one-size-fits-all advice, I focus on real steps: how to position yourself, how to build a portfolio, how to find clients, how to price your work, and how to grow with confidence. What makes Allround different is the allround approach:
I don’t just teach one skill — I help you understand the full picture. Branding, marketing, communication, mindset, structure, and real-world application all come together here. And this is only the beginning. Allround the Agency is growing into a platform that not only teaches, but also connects — guiding freelancers from their first steps all the way to real opportunities and collaborations worldwide.
